Putting together a budget is tough work. Discussing it with your web developers can be even tougher. Way tougher. We understand why, yet we also understand that proceeding with a project is impossible without a mutually-agreed-upon jumping off point.
Quick Read: If you see your website as a central element in your marketing plan, you view this as an investment ($4,500+) and not merely a one-time cost – and you’re in this for the long haul – let’s talk!
Here’s why this delicate topic has to be broached: It’s imperative for everyone involved. You need to know what you can afford to invest in this particular aspect of how you do business, what you’re willing to spend on upfront costs as well as ongoing costs, and exactly what you expect to achieve with your website. It is only with these realities in mind that we can create the right plan for you.
We’re not here to create the scope of your project to spend your entire budget; we’re here to plan for the best bang for your buck, the most you can possibly achieve at or below what you are able to afford.
At this point, you might be wondering how you’re supposed to know what your site will cost unless we, the experts, tell you first. That’s a valid concern, but think of it this way: If you need a new car, you can decide on a rough budget before you start shopping, or you could hit every dealership from Carla’s Clunkers to the Ferrari showroom. Some advance planning is required for your sake, first and foremost.
We can then, with the knowledge of what you can spend and what you need, tailor your web development plan to fit with reality, even if that means putting together a prioritized plan of attack that takes place over a period of time to allow you to budget for different steps at ongoing points or, if all else fails, steering you to solutions that are more economical and feasible for you than working with us.
Finally, the reality of web development and design is that a firm with real expertise and experience is not a cheap endeavor, and you will need to be prepared for that. Ask around to colleagues, do your research, sit down with your coworkers and peers, and examine what you can budget for this project. Then tell us all about it, make sure we’re all on the same page. Quality happens when everyone is involved.